We have a strong connect with social media fans, particularly on Twitter.
@BrandChampsIN is the Twitter handle owned by us to attract, communicate with and influencer the influencers with whom we network. Presently we have nearly 37,000 followers.
Considered the most powerful medium in the present day world, social media presence is something every business needs to have. Most brands and business do have their presence on one or more social media platforms.
The challenge lies in converting the presence to effective interaction or engagement with the audience. This is easier said than done, given the fact that most consumers (the audience) have their presence on social media to interact with their network, their interests (primarily current affairs, sports, movies) and very least to interact with brands.
Beyond the tools and metrics commonly available, WebEdge has developed its own tools and indices to assess the extent and degree of engagament brands and businesses have with their audience on social media. These tools and metrics are used to assess the effectiveness of social media presence of a large number of brands / categories which will clearly tell the brand managers where their brand is compared to their competitors.
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